Why Communications Plays a Starring Role in Enterprise Search Success

Enterprise search is still considered a plug-in-and-use tool by many organizations: install, deploy, do some configuration — and it’s “done,” ready to go and easy to use.

Many great posts and articles have covered the complexity of implementation before (for example, on this site, Intranet Focus, Search Explained, etc.) — so let’s use this article to discuss communication and the soft skills needed for implementation. 

The first question is when do we need to start communicating about enterprise search? Do we involve our users before the rollout? Or before the detailed planning phase?

Or is it enough to let them know when the rollout occurs?

Also, what do we need to communicate before, during and even after the rollout — or is it not necessary?

Let’s see.

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